The Airbus of Boutsen Aviation, a ACJ319 completed in 2009 at Jet Aviation, Basel stood parked on the tarmac at EBACE, Geneva, aong with a new variant of the ACJ319 of Airbus Corporate Jets.
But what was more noticable was their was no Boeing Business Jet on display. That is understandable given the recent events concerning the all new BBJ Max.
EBACE withhout Boeing. It just didn’t feel like a complete show. Its akin to having a Formula One without Ferrari.
None the less, Boeing were making news in other ways. That includes the launch of the Boeing Business Jets services bundle with launch partner Metrojet. The bundle is a set of combined tools to enhance the administration and execution efficiency by providing essential digital aviation tools for flight and maintenance crews; including 24/7 technical support, onboard performance tools and maintenance planning data.
Launch partner Metrojet was established in 1995, based in Hong Kong and provides aircraft management, maintenance and aviation consultancy services. Metrojet has two MRO facilities, in Hong Kong and The Philippines. The company provides on-ground support to return customers’ aircraft to service in minimal time, utilising its team of experienced maintenance professionals and an extensive spare parts inventory.
Metrojet says its five-year agreement for the new services bundle will streamline procurement of the products and services needed to reliably and efficiently operate the BBJ fleet.
We wish Boeing the very best.
As could imagine, the protocol for access to the ACJ319 was by invitation only. Its understandable why Airbus and other manufacturers do this, but I can’t help but feeling that the majority, if not all visitors to EBACE are prospective buyers and aviation professionals, and that it almost feel the many including prospective buyers are inadvertently turned away. Maybe I am wrong, its just a feeling I have.
Of course, as an aviation professional, recommendation to a client on which jet to buy and complete is based on the most suitable aircraft to the clients requirements and budget. However, there is also brand affinity, and those at shows such as EBACE that offer opportunity to all to connect with its brand a feel welcome often stay in mind for decisions such as ‘which jet to recommend or buy’.