Airbus have given their business and VIP jets division new corporate branding, clearly identifying them from the companies airliners from which each are derived.
The change includes fresh designs, colour schemes and designated “Airbus Corporate Jet” naming.
With regards to the updated naming given to Airbus corporate jets, “Airbus ACJ” now precedes the model it is derived from which forms the basis of each VIP aircraft.
For example, an A319, popular with commercial airlines; when ordered for corporate, VIP or government transport will carry the “Airbus ACJ319” designation.
Beyond the new designations, Airbus corporate aircraft have also been given a new marketing look with a fresh design and colour scheme to help ACJ’s to stand out from the crowd. The design is highlighted by metallic blue shading on a majority of an aircraft’s fuselage and tail sections, and finished with distinctive flowing curves and an all new “Airbus Corporate Jet” logo.
The paint scheme is largely for Airbus’s use, as the vast majority of ACJ aircraft sold are painted in the chosen colours of the end client; following either the flavour of the VIP aircraft interior or the corporate branding of the aircraft Management Company / operator for marketing purposes.
The announcement of the rebranding was made at the Annual European Business Aviation Convention & Exhibition (EBACE) in Geneva, Switzerland.
According to reports, Airbus has sold more than 170 sold worldwide; 110 ACJ318’s, ACJ319’s and ACJ320’s, along with approximately 60 VIP and government wide body aircraft.
Corporate jets are increasingly becoming the preferred choice of companies, individuals and governments around the world.